Restaurant Funnel & Online Ordering

How a Bakersfield specialty brand saved $1,200/mo in 3rd-party fees while doubling direct orders.

-30% 3rd-Party Fee Waste
+215% Direct Web Orders
+15% Avg Ticket Size
1,400+ SMS Subscribers

The Baseline

A well-known local restaurant in Downtown Bakersfield was relying almost entirely on DoorDash and UberEats for their delivery and pickup business. They were losing 30% of their margin to fees and had no way to capture customer data to drive repeat visits.

The Leak: They "owned" their customers but didn't actually have their contact info. Every time a customer wanted to order, they went through a 3rd party first.

The Build

We built a direct-to-consumer order engine:

  • Proprietary Ordering Site: A frictionless mobile menu that incentivized direct ordering with "Direct-Only" specials.
  • SMS Loyalty Loop: Integrated a "Text to Join" program that built a list of 1,400 local customers in 60 days.
  • Automated Re-Ordering: Systems that text customers 7 days after their last order with a personalized "We miss you" offer.

The Results

Direct website orders became the #1 revenue source within 3 months, surpassing DoorDash. By moving just 40% of their 3rd-party orders to their own site, the restaurant recaptured over $1,200/mo in pure profit. More importantly, they now have an SMS list they can blast anytime they have a slow Tuesday night.

Ready to Own Your Customers?

Let's build a system that keeps your margins in your pocket.

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